Even if your website has the best content for visitors, it will fail to make an impact and won’t drive conversions if it loads slowly. At TECSANE, we focus on optimizing all the elements with respect to speed. Speed optimization reduces the time taken between clicking and content. For example, in the case of images, we optimize and balance the image quality and file size such that it loads quickly. Prior to uploading any visual elements like animations, images, and videos, we try and compress the file size without any major loss of function. Speed optimization ensures that a website delivers a superior browsing experience, regardless of the device. It captures the attention of the audience and drives conversions.
More than 54% of the website traffic globally comes from mobile devices. In the mobile world that we are in, customers access websites on their smartphones when they are on the move. If the website is not mobile-friendly, it will not deliver the kind of experience that customers are looking for. The end result is that a business may end up losing some or nearly all of its customers. It is important for the website to deliver the same experience regardless of the device on which it is opened. In order to create mobile-friendly websites, we make use of responsive web design. In a mobile-friendly layout, all the elements of the website, i.e., images, videos, text, and user interfaces (UIs), rescale and resize automatically according to the screen of the device on which they are opened.
Visitors prefer websites that are easy to use and navigate. A website that is easy to navigate offers visitors faster access to quality content that they require. Website navigation plays a key role in user satisfaction. If the visitors struggle to reach the product page, they are less likely to start the purchase process. People prefer websites that are clear and have a simple structure, making it easy to move between different pages. At TECSANE, we focus on prioritizing both navigation and functionality for the websites of our customers.
In web design, we make use of a lot of white space to help the visitors focus on what the business wants them to see. We keep the images as large as possible according to the design and use white space to separate them from the content. White space ensures that the focus of customers is not lost and that they focus on the elements that matter the most to your business.